Data and deletion requests

Milkman Digital ("we") respects your right to delete personal data we hold about you. This page explains how to request deletion.

Last updated: 20 August 2026

For Website Visitors and Inquiries

If you have contacted us, subscribed to our newsletter, or otherwise provided personal data via milkman.digital, you can request deletion by emailing helpdesk@milkman.digital with subject line "Data Deletion Request".

We will: confirm receipt within 48 hours; permanently delete your data within 30 days, except where retention is legally required (e.g., 7-year invoice retention under Dutch tax law); and send you written confirmation when deletion is complete.

For Milkman One (SaaS Product) Users

If you are a user of our Milkman One SaaS product, please use the in-app deletion flow or follow the instructions at app.milkman.one/data-deletion.

For Agency Clients

If your Meta Ad Account is managed by Milkman Digital via our Milkman One application, you can revoke our access and request data deletion at any time.

To revoke access: Open your Meta Business Manager at business.facebook.com, navigate to Settings then Partners, find "Milkman Digital" and click Remove. This immediately revokes our ability to access your ads, audiences, and Pages. No further data is collected from your account from that moment.

To request deletion of records: email helpdesk@milkman.digital with subject "Client Data Deletion Request". We will confirm receipt within 48 hours, delete operational records (campaign metadata, performance reports) within 30 days, retain only what is legally required (invoices: 7 years under Dutch tax law), and send written confirmation upon completion.

Milkman One used for client advertising

When Milkman Digital uses Milkman One to manage a client's Meta Ad Account, it runs on our own credentials and does not create accounts for that client's end users. Deletion requests covering this use are handled under For Agency Clients above. The operational records it produces, meaning advertising campaign metadata, form part of Milkman Digital's own business records and follow the retention periods below.

Meta-Initiated Deletion Requests

If you have interacted with Milkman Digital advertising on Meta platforms (Facebook/Instagram) and you delete your Meta account or disconnect Milkman from your Meta apps, Meta may send us a deletion notification. We process such notifications by deleting any stored data tied to your Meta user ID within 30 days.

How long we keep things

Project and production files: 90 days after final delivery. Set out in Appendix 02 of our general terms. After that they may be deleted without notice, so keep your own copies of the final deliverables.

Invoices and financial administration: 7 years. Required under the Dutch statutory record-keeping obligation. We cannot shorten this, and a deletion request cannot override it.

Campaign metadata after access is revoked: until you ask us to delete it. Kept for billing reconciliation and service history. Revoking access stops the processing but does not by itself erase these records.

Contact and enquiry correspondence: 2 years after our last contact. So we can pick up a conversation where it left off. Deleted on request at any time.

Your other rights

Alongside deletion you can ask us to: give you access to the personal data we hold about you and a copy of it; correct anything inaccurate or incomplete; restrict processing while a dispute about it is resolved; stop processing based on our legitimate interests; hand your data over in a structured, machine-readable format; or withdraw consent where the processing rests on consent. Withdrawing consent does not affect anything already done lawfully before you withdrew it. All of these go to helpdesk@milkman.digital, and the same 30-day response period applies.

If you are not satisfied

If you think we have handled your data or your request badly, tell us first, because most of it is fixable in a single email. You also have the right to complain to the Dutch data protection authority, the Autoriteit Persoonsgegevens (autoriteitpersoonsgegevens.nl), whether or not you have raised it with us.

Contact

For deletion-related questions: helpdesk@milkman.digital

Milkman Digital, Jupiterkade 7, 2516 BS Den Haag, Netherlands. Registered with the Dutch Chamber of Commerce under number 73573566.