Skincare advice used to come from your grandmother. Now it comes from your phone.
Olivida lives in a space where beauty meets technology. Where people want solutions that feel both scientific and personal.
They've got the products. They've got the platform that gives customized recommendations. But their digital advertising? It wasn't matching the sophistication of what they'd built.
The brief: design an experience that takes people from curious to convinced, and make every touchpoint feel helpful, not pushy.
We mapped Olivida’s customer journey from first impression to loyal advocate. But mapping alone isn’t enough. We identified the emotional and practical needs at each stage, then designed content that meets those needs without overwhelming the experience.
The insight: health-conscious beauty is a growing trend. Our journey design prioritizes education and trust-building over immediate conversion, creating a foundation for long-term customer relationships.
Generic demographics create generic campaigns. We needed better.
So we built detailed personas based on actual customer data: skin concerns, lifestyle factors, digital behavior. Each persona received content tailored to how they actually make decisions.
Not boardroom guesses. Real patterns:
• New skincare users need education. They’re overwhelmed and want guidance.
• Experienced buyers want efficiency. They know what works; just make it easy.
• Product switchers need reassurance. They’re leaving something familiar, so trust matters.
Each group required a completely different approach. One message for everyone? That’s how you lose people.
To optimize the campaign, we created content for each segment with unique hooks and call-to-actions, which gave us over 60 ad combinations. We also increased brand awareness with a free skin quiz that provided personalised advice and real expertise.
The journey design removed obstacles at every critical moment while keeping people genuinely engaged.
Customers moved from awareness to consideration to purchase because it felt natural. Not forced. Not pushy. Just logical.
When the path makes sense, people follow it.
Persona-driven content is the starting point. A marketing system follows.
Free value creates higher engagement. Personalised advice drives better conversions. Recognisable educational content lowers acquisition costs.
A complete customer experience framework that transforms product discovery into brand advocacy.
Journey mapping that identifies opportunity moments.
Persona development that drives targeted performance.
Campaign strategy that grows smarter with customer data while maintaining the human connection that makes skincare personal.
