Skincare advice used to come from your grandmother. Now it comes from your phone.
Olivida lives in a space where beauty meets technology. Where people want solutions that feel both scientific and personal.
They've got the products. They've got the platform that gives customized recommendations. But their digital advertising? It wasn't matching the sophistication of what they'd built.
The brief: design an experience that takes people from curious to convinced, and make every touchpoint feel helpful, not pushy.
We mapped Olivida's customer journey from first impression to loyal advocate. But mapping isn't enough. We identified the emotional and practical needs at each stage, then designed content that addresses those needs without overwhelming the experience.
The insight: There is a growing trend in health-concious beauty. Our journey design prioritizes education and trust-building over immediate conversion, creating a foundation for long-term customer relationships.
Generic demographics create generic campaigns. We needed better.
So we built detailed personas based on actual customer data: skin concerns, lifestyle factors, digital behavior. Each persona got content designed for how they actually make decisions.
Not boardroom guesses. Real patterns:
New skincare users need education. They're overwhelmed and want guidance.
Experienced buyers want efficiency. They know what works—just make it easy.
Product switchers need reassurance. They're leaving something familiar, so trust matters.
Each group required a completely different approach. One message for everyone? That's how you lose people.
The journey design removed obstacles at every critical moment—while keeping people genuinely engaged.
Customers moved from awareness to consideration to purchase because it felt natural. Not forced. Not pushy. Just logical.
When the path makes sense, people follow it.
Persona-driven content is a starting point. Marketing system follows.
Higher engagement. Better conversions. Lower acquisition costs.
But here's what really matters: customers who came through these targeted journeys showed higher lifetime value. They didn't just buy once. They stayed.
That's the difference between a campaign and a system.
