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A Stong Brand Story
To provide customers with an optimal experience, it is essential that from the start it is clear what feeling and story you want to convey to the customers. Therefore, we started working with Olivida to develop a strategic positioning, which has been translated into a brand story. This story forms the basis of the Customer Journey Design process. To provide customers with an optimal experience, it is essential that from the start it is clear what feeling and story you want to convey to the customers. Therefore, we started working with Olivida to develop a strategic positioning, which has been translated into a brand story. This story forms the basis of the Customer Journey Design process.
Dynamic Content & Experience
For the production of commercials, we created various personas. These personas were then translated into storylines within the commercial, allowing us to address the needs of these groups more specifically and target the audience more effectively. Additionally, we built the content in a modular way, so it can be used in various combinations across different campaigns. This approach allows us to advertise very precisely, depending on the objectives of each campaign.
Tailored Customer Journey Design
For the setup of a digital advertising campaign, diverse content was needed to be used at various moments and stages of the customer journey. We developed journeys for both potential new customers and those who had previously interacted with Olivida. This approach creates distinct paths, allowing customers to build a unique relationship with Olivida.
