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Introduction to the Brand
To familiarize potential customers with Babylatte's Brand Story, we created a video highlighting the product’s benefits and aesthetic appeal. This video sparks interest by showcasing the convenience and design of the Babylatte. It marks the first phase of the Customer Journey in the campaign. By providing an introduction, we essentially plant a seed that will continue to grow and flourish throughout the journey.
Content Tailored to Customer Segments
After the introduction, we advanced further into the customer journey. Our goal was for customers to envision the Babylatte as part of their daily lives. We segmented Babylatte's target audience and created content that aligns with various stages and scenarios involving newborns. Each "morning" represents a different mother-and-child situation, with a focus on creating a lifestyle feel.
Funnel Optimization Through A/B Testing
Funnel optimization through A/B testing is a crucial component of our digital marketing strategy to increase conversion rates. By creating and comparing variations, such as web pages or emails, we identify the most effective version for desired actions. A/B testing provides insights into customer preferences, allowing us to refine the content and messaging in the Babylatte campaign. This data-driven approach minimizes guesswork and reveals audience interests, enabling more targeted advertising.
