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ReBrand for the future
To reposition an organization with a history of about 25 years, we began by thoroughly analyzing the key stakeholders at all levels of the organization. Once we understood where management, operational teams, and the back office envisioned the future of JetSupport, we developed a new identity. The final choices aligned with JetSupport’s multi-year plan and reflected the sentiments employees had towards the company.
Commercials that show character
Door het gebruik van diverse commercials met elk een uniek en meeslepend verhaal tonen we de organisatie op verschillende manieren. Visueel aantrekkelijke beelden zorgen voor een blijvende indruk. We communiceren over de kernwaarde, de cultuur bij van JetSupport, en over de brand story. Door de brand guidelines aan te houden tijdens de productie bevorderen we daarmee de merkherkenning.
LinkedIn Based Digital Recruiting
For digital recruitment, we leveraged LinkedIn's extensive professional network. We launched a talent acquisition campaign for various positions at JetSupport Paris. By conducting targeted searches based on skills, experience, and industry relevance, we reached a well-defined audience. Using a mix of display ads and InMail messages, we invited interested candidates to discuss their dream job.
