Strategic Brand Identity Design
Prior to the design process, we immersed ourselves deeply in the world of running to better understand the motivations and drive of a "runner." This not only fostered a greater connection with the running community but also led to the creation of the Milkman Runners team! You could say we dove in headfirst. Establishing the brand guidelines aimed to consistently convey the brand story. By clearly formulating these guidelines, we ensured that all Customer Touchpoints could be created cohesively. We designed a brand identity that combines raw street lifestyle with urban futuristic neon.
In-Brand Commercial
To announce the project, we developed a commercial. During this period, the goal was to create a buzz within the running community. This led to the creation of DREAM. With clear branding guidelines in place, the production became a showcase for the project. These guidelines included predefined choices in Color Grading, Graphic Design, and Brand Story.
Application Design
By establishing Design Elements in advance, our design team (Milkman Identity) was able to work efficiently and purposefully. The list of requirements was implemented, and then an app prototype was designed according to the brand guidelines, with the NFT concept at its core. Each character is unique and represents the identity of one of the users.
