Be like your milkman
The milkman we know from way back in the day had his own branding always tiptop. His milk float, uniform and milk jugs were a symbol to everyone of his high-quality products and, above all, good service.
Not only the irresistible freshness of his products was associated with his appearance but also his reliability. Customers could always count on him.Milkman stands for communicating the message your brand wants to convey as clearly as that of the milkman as we know him.
We support our clients in establishing a strong positioning for their brand. We do this by creating a visual identity that represents the brand to perfection. In all our productions, building tomorrow's brand is our starting point.
You know what is coming
These times are different. It seems he has slightly modified his beloved dairy products to go along with the 'Digital Age.' The bottles have become packs and he has also found a different filling for them.
Still, he has not forgotten his core values and continues to deliver customised orders. Every morning another delicious order is waiting. So his customers can continue to grow without worry
.Milkman enters into long-term partnerships with many of his clients. In order to keep delivering consistent content this way. This allows the clients to focus on the core business while gradually turning into a brand.
Data is the new gold
No one knows their customers better than the milkman. Whether it's their need for dairy. Or when the household is out and about with the caravan. The milkman adapts and always delivers his orders accordingly.
How does the milkman know all this? He keeps volumes of lists! By seeing all this data, he can tailor his service to his customers in the best possible way.We at Milkman do it no differently. Successful production starts with looking at the available data.
This could be in the form of creating persona from sales information to reach the right target audience. Or A/B testing ads in a Digital Advertising Campaign.